VertiGrip was built the hard way — with our hands, our heads and a lot of belief.
We’re Owen and Alexandra. We’ve been together for eight years, and we’ve built this brand side by side.
Owen
I’m Owen — 26, autistic, and a carpenter by trade. I’ve spent years working with timber, tools, and real materials, learning what quality actually looks and feels like. Along the way, I spotted a gap in the market. The equipment was functional, but soulless. Over-engineered, badly styled, and marketed without real understanding of the people actually using it.
Everything looked the same. And none of it felt right.
VertiGrip started with a simple idea: make tools that feel good to use, look good to own, and last. Old-school craftsmanship, retro influence, soft pastel tones, and comfort-first design — without gimmicks or false claims. I wanted equipment that had character, warmth, and purpose. Tools you’d actually want in your space, not just tolerate.
That’s where Alexandra comes in.
Alexandra
Alexandra turns ideas into a brand people connect with. She handles the marketing, direction, and clarity — making sure VertiGrip doesn’t just exist, but communicates properly. In a sport that’s predominantly female, that perspective matters. She ensures the products, messaging, and visuals resonate with the people who use them, not just the people selling them.
Where I focus on structure, build, materials, and design intent, Alexandra brings strategy, communication, and polish. We’re opposites in the best way — yin and yang — and VertiGrip sits right in the middle.
I walked away from site work to build VertiGrip properly. Alexandra supported it all while working full-time — until she didn’t have to anymore. She’s now all-in with me, running VertiGrip full time. This isn’t a side project. This is our life.
We want VertiGrip shared across the world, and we intend to dominate every market we enter.
+ No lies.
+ No shortcuts.
+ No false claims.
